It has been reported by The Guardian online that Birmingham ‘City’s hotels enjoy most successful year to date as visitors are drawn by revamped Bullring, culture and sport.’ 

“It has been written off in the past as London’s ugly sister, but hotels in Birmingham are reporting record bookings thanks to the city’s A-list shopping scene, Michelin-starred restaurants and eclectic social calendar.

Twenty years ago people might have listed the reasons not to go to the second city, starting with the city centre where pedestrians were faced with a concrete jungle crowned by the brutalist architecture of the old Bull Ring shopping centre.

Today it’s a different story as Birmingham hotels report 2016 was their most successful year ever, as both domestic and international tourists made a beeline to sample a roster of cultural events that spanned cricket action at Edgbaston to toe-tapping at the Birmingham and Solihull jazz and blues festival.

The city has also been given a boost both at home and abroad by the success of Birmingham-set TV show Peaky Blinders, as tourists follow in the footsteps of Cillian Murphy’s gangster Tommy Shelby by heading to the Black Country Living Museum in Dudley or on walking tours of the Digbeth area.”

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